Talking Credit Unions from Swoboda Research Centre
Anca Voinea
37 episodes
1 month ago
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
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Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
My first year as a credit union CEO - Matt Bland - EDITION 18
Talking Credit Unions from Swoboda Research Centre
20 minutes
4 years ago
My first year as a credit union CEO - Matt Bland - EDITION 18
Send us a textEarly last year I interviewed Matt Bland, of the Manchester based Co-op Credit Union, as he began his debut year in charge (2020). This is interview asks Matt how was his first year?After making the interesting swop from being a policy and regulation specialist, at the trade body ABCUL back in 2020, Matt embarked on turning the sleeping giant of the Co-op Credit Union (CCU) into a more nimble and ambitious outfit. Matt was selected for the job from an impressive batch of a...
Talking Credit Unions from Swoboda Research Centre
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
