Talking Credit Unions from Swoboda Research Centre
Anca Voinea
37 episodes
1 month ago
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
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Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
EDITION 30 - SWOBODA RESEARCH CENTRE - SPRING 2023 UPDATE
Talking Credit Unions from Swoboda Research Centre
24 minutes
2 years ago
EDITION 30 - SWOBODA RESEARCH CENTRE - SPRING 2023 UPDATE
Send us a textPaul Jones and Nick Money update us on the wide list of projects, papers and conferences coming up in the next 12 months at the Swoboda Research Centre.Hear about:New credit union lending projectsSustainable credit unionsUpdates on the Governance ManualNew faces at SwobodaJonathon Moore's views on credit unions Talking Credit Unions with Chris Smith is a regular podcast dedicated to informing credit union practitioners, leaders and opinion formers on variety of industry topics. ...
Talking Credit Unions from Swoboda Research Centre
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...