Talking Credit Unions from Swoboda Research Centre
Anca Voinea
37 episodes
1 month ago
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
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Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
EDITION 29 Employee Salary Advance Schemes are here to stay?
Talking Credit Unions from Swoboda Research Centre
28 minutes
3 years ago
EDITION 29 Employee Salary Advance Schemes are here to stay?
Send us a textThis podcast captures the views of some financial services industry commentators on the merits and drawbacks of ESAS (Employee Salary Advance Schemes).Guests on this podcast are:Matt Bland, CEO Co-op Credit Union, UKEmily Trant, head of Impact & Inclusion, WagestreamLindsay Melvin, CEO FlexiwageErik Porter, Wellbeing expertHow a Employee Salary Advance Scheme works:Specialist scheme operators, which are usually unregulated businesses, often provide the product as part of a '...
Talking Credit Unions from Swoboda Research Centre
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
