Talking Credit Unions from Swoboda Research Centre
Anca Voinea
37 episodes
1 month ago
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
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Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
Credit Union Mergers - A strategic opportunity? EDITION 17
Talking Credit Unions from Swoboda Research Centre
21 minutes
4 years ago
Credit Union Mergers - A strategic opportunity? EDITION 17
Send us a textAn interview with Robert Kelly CEO at ABCUL (Assoc. of British Credit Unions Ltd). I was really interested in the news that ABCUL are to launch a Strategic Merger Taskforce. Robert Kelly, CEO at ABCUL, once again appears to tackle subjects that appear sometimes to be difficult to deal with but nevertheless are really of the moment. Credit Union mergers, or transfer of engagements, in the past have typically been a way of saving a struggling credit union from failure, by being ab...
Talking Credit Unions from Swoboda Research Centre
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
