Talking Credit Unions from Swoboda Research Centre
Anca Voinea
37 episodes
1 month ago
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
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Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
Credit Union Development Educator Events; are they magic? EDITION 21
Talking Credit Unions from Swoboda Research Centre
23 minutes
4 years ago
Credit Union Development Educator Events; are they magic? EDITION 21
Send us a textI've always been amazed at the passion and support for this unique form of credit union education that has seen over 4,500 credit union employees, volunteers, directors and supporters attending over the years. The EU version has been running several years, with events usually based in the UK. The US version, of the DE event, has been around for almost 40 years. The main purpose of the DE programmes is to "..... is to help established and emerging leaders within the cr...
Talking Credit Unions from Swoboda Research Centre
Send us a text Swoboda Research Centre's recent paper on credit unions VS community banks explores whether the ads and marketing slogans make banks and credit unions indistinguishable from each other. We sit down with marketing strategist Daniella Russo from MP&Co Marketing Strategists to unpack the everyday language problem: how do you cut through misconceptions and make the benefits obvious? Daniela shares where values help and where they get in the way, why digital design equals brand...
