In this episode I sit down with Clay Sharman, founder of Krateo AI, discussing the challenges of understanding consumer intent in e-commerce. We explore the high percentage of anonymous web traffic and how Krateo AI aims to identify potential customers through data analysis. Clay shares insights into the creative process behind Krateo AI, the value it provides to marketing agencies, and the importance of ethical data usage in the age of AI. We delve into the evolving landscape of data privacy, the transformative role of AI in marketing, and the importance of transparency in building consumer trust. We discuss the necessity of understanding AI technologies, the impact of prompting as a skill, and how businesses can leverage AI for better consumer insights and decision-making. The dialogue emphasizes the need for organizations to adapt to AI's capabilities while maintaining a human touch in creativity and strategy. I hope you enjoy it!