Get the inside scoop on how America’s most successful entrepreneurs are transforming their industries. On each episode of Talking Business Now, you'll meet one of your fellow business owners, founders or entrepreneurs who's "been there done that." Along with host Kelly Scanlon, guests delve into a specific challenge they've dealt with, their strategies for handling it and how it changed their company. You'll be inspired by each guest's entrepreneurial journey—and, through their experiences and examples, you'll gain insights into innovative ideas you can put to work immediately to increase productivity, improve processes, expand your market share and generate more revenue. Tune in , , , it’s time to talk business!
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Get the inside scoop on how America’s most successful entrepreneurs are transforming their industries. On each episode of Talking Business Now, you'll meet one of your fellow business owners, founders or entrepreneurs who's "been there done that." Along with host Kelly Scanlon, guests delve into a specific challenge they've dealt with, their strategies for handling it and how it changed their company. You'll be inspired by each guest's entrepreneurial journey—and, through their experiences and examples, you'll gain insights into innovative ideas you can put to work immediately to increase productivity, improve processes, expand your market share and generate more revenue. Tune in , , , it’s time to talk business!
Deodorant Entrepreneur's No Sweat Approach to Business
Talking Business Now
23 minutes
4 years ago
Deodorant Entrepreneur's No Sweat Approach to Business
Stacia Guzzo, founder of SmartyPits, a manufacturer of aluminum-free deodorant, joins Talking Business Now host Kelly Scanlon to discuss her entrepreneurial journey, including the practical growth strategies that allowed the company to evolve from a kitchen sink and sales at farmers markets endeavor to having a retail presence in more than a 1,000 stores nationally.
Inspired to create an aluminum-free deodorant after her mother's breast cancer diagnosis, Guzzo began making the formula in her kitchen sink in 2014, used herself as the guinea pig to test its effectivness and started selling the hand-poured and labeled product at farmers markets. Before long, she attracted the attention of major retailers, including HEB, TJ Maxx, Marshall's and others, as she attended national gift shows. Tune in as Guzzo shares her journey from classroom teacher to deodorant manufacturer and her insights into achieving steady, sustainable business growth, including:
How to gradually scale so product orders don't overwhelm the stability of the company.
Why it's important to look ahead and make important decisions about staffing, warehousing, etc., before you actually may need those resources.
How she came up with the SmartyPits name.
Balancing "gut" decisions with data and strategic planning.
Focusing the company's product line.
Doing your due diligence as you choose a "cause marketing" partner.
RESOURCES
Episode Transcript
CONNECT WITH STACIA GUZZO
Facebook: https://www.facebook.com/smartypitsdeo/
Twitter: @smartypits
LinkedIn: https://www.linkedin.com/in/staciaguzzo/
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Talking Business Now
Get the inside scoop on how America’s most successful entrepreneurs are transforming their industries. On each episode of Talking Business Now, you'll meet one of your fellow business owners, founders or entrepreneurs who's "been there done that." Along with host Kelly Scanlon, guests delve into a specific challenge they've dealt with, their strategies for handling it and how it changed their company. You'll be inspired by each guest's entrepreneurial journey—and, through their experiences and examples, you'll gain insights into innovative ideas you can put to work immediately to increase productivity, improve processes, expand your market share and generate more revenue. Tune in , , , it’s time to talk business!
