Richard Owen on Predicting Customer Success: Talkin CRM S02E02

https://is1-ssl.mzstatic.com/image/thumb/Podcasts124/v4/17/20/b8/1720b849-d2fb-5c72-5968-e982bc83aa9c/mza_4687168733124624155.jpg/600x600bb.jpg

Talkin' CRM

colin brogan

4 episodes

1 week ago

Hear the rock stars of digital spill their secrets to getting, keeping, and growing customers. Join Colin Brogan and Megan Heuer and their guests as they dish on the latest in digital marketing, CX, data science, and CRM.

Marketing

Business

RSS

All content for Talkin' CRM is the property of colin brogan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded/11665059/11665059-1615213812203-9758f543c2b5.jpg

Richard Owen on Predicting Customer Success: Talkin CRM S02E02

Talkin' CRM

31 minutes 51 seconds

4 years ago

Richard Owen on Predicting Customer Success: Talkin CRM S02E02

Colin Brogan and Megan Heuer interview Richard Owen, Net Promoter Score - NPS - pioneer, and Founder of predictive analytics firm OCX Cognition.

04:33 Richard isolates the fundamental problems with current NPS approaches

11:44 Richard explains that 90% of customer success comes down to just a few data points

17:48 Megan and Richard talk about breaking down cultural and organizational barriers

23:44 Colin and Richard discuss "Highlander" 1986