Hear the founders of the Captivate Collective discuss the new generation of customer advocacy programs that go beyond "T-Shirts for Happy Customers" and drive real value for organizations

5:38 to 6:30 Updates to advocacy outcomes from seller-centric to helping customers get impact

6:40 to 7:38 Do your customers really identify as "advocates" and does it matter if they're seeing an impact from your company?

10:59 to 10:58 Where advocacy should reside in the organization and why

15:00 to 15:44 "Everybody wants a piece of the customer" Why advocacy is becoming a cross-functional capability in advanced companies

25:15 to 26:16 Get started by talking to your customers; don't assume what you need, ask and know what customers want

26:50 to 26:36 If you want business results, you need to have a real, documented strategy. Otherwise, you get stuck as the team with the t-shirts