In this episode of Talk Tovey To Me, Jess and Meg sit down with renowned business coach, finance expert, and property strategist Ayda Shabanz to unpack a key distinction every entrepreneur needs to understand: the difference between minimising tax and building long-term wealth.
With a track record that includes exiting multiple 7- and 8-figure businesses and building a $10 million property portfolio by age 30, Ayda brings a wealth of experience to the table.
Together, they explore how business owners can avoid common financial traps, understand the implications of their business structure, and begin planning not just for short-term tax savings, but for scalable, sustainable wealth.
🎧If you're serious about setting your business up for long-term success and personal financial freedom, this is the episode you don’t want to miss.
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💪🏽 At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.
Book your FREE consultation call with Meg today → https://www.megtovey.com/
💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.
To learn more about mentorship with Jessica, click here → https://www.houseofbrows.com.au/pages/pmu-authority
Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy
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Podcast Instagram: https://www.instagram.com/talktoveytomepod/
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Jess’s Instagram: https://www.instagram.com/jesstovey/
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Chapters:
00:00 – Introduction: Welcome back to Talk Tovey To Me
00:45 – Meet Ayda Shabanz: Business coach, investor, and finance expert
02:00 – A real-life example: Paying $12K in tax and why that wasn’t a bad thing
04:15 – The core tension: Minimising tax vs building wealth
07:30 – Why your accountant's advice isn't the full picture
11:00 – Business structures explained: Sole trader, company, trust
14:30 – Forward planning: Structuring now for future opportunities
18:00 – Property goals, borrowing power, and wealth outside your business
22:30 – Claimable expenses and smart business travel
25:30 – P&L and balance sheets: What you need to understand
28:00 – Knowing your numbers: Where are you really making profit?
31:30 – Marketing budgets: 5% for maintenance, 10% for growth
35:00 – Ads vs organic growth: Fix your foundations first
38:30 – Money mindset shifts for the new financial year
41:30 – EOFY best practices: Review, adapt, and meet with your accountant
44:00 – The value of coaching and mentorship in business growth
47:00 – Final advice and where to connect with Ayda