This week, Mackenzie and Ben delve into the latest developments in the social media landscape, and the importance of messaging across platforms! They discuss the future of advertising in messaging apps and emphasize the need for brands to adapt to changing user behaviors and the significance of direct communication with audiences!
00:00 Navigating the Social Media Landscape
02:50 TikTok's New Features and User Engagement
06:05 The Messaging Wars: TikTok vs. Instagram
09:02 Threads and the Rise of Alternative Platforms
12:03 The Importance of Messaging in Marketing
14:55 User-Generated Content and Brand Engagement
17:56 Pinterest's Growing Influence in Marketing
21:04 The Future of Advertising in Messaging Apps
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Follow Ben on Instagram: @benleavitt_
Follow Mackenzie on Instagram: @kenzieanntaylor
About Flick
Flick is a social media AI, Hashtag, Scheduling, and Analytics tool. It helps you brainstorm content and caption ideas, helps you find, manage, and analyze hashtags, schedules all of your social media, as well as provide you with the latest analytics for your social media accounts.