Dr. Paul Kippax of Malvern Panalytical joins the Talk Life Science podcast for a wide-ranging discussion in our all-new episode. Dr. Kippax helps us talk through everything from the basic functions and purposes of marketing to the intricacies of his own data-gathering and analyzing practices. With Dr. Kippax’s help, we gain a better understanding of data, but also a greater sense of what purpose that data serves.