For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, Senior Manager Marketing and Strategy at Thermo Fisher Scientific. Jim is a rare breed in our industry, a strategic marketer with the foresight to encourage a culture where creativity, taking risks and not being afraid to fail are dominant. We sat down to discuss how Thermo Fisher approached marketing measurement, which metrics are the most important to track and how marketing success is defined. We concluded that it is the culture of the marketing team (as defined by the leader) that is the most important factor in forming a data-driven marketing function.

Marketing, Marketing Data, Life Science marketing measurement, Analytics, Analysis, Marketing analytics, Marketing Measurement, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success, thermo fisher, marketing KPIs, marketing roi