Managing and Measuring Crisis Communications During the COVID-19 Pandemic

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Talk Life Science Marketing Analysis

Covalent Bonds

14 episodes

5 days ago

'Talk Life Science Marketing Analysis'. In this podcast we explore marketing and media analysis for life sciences. Touching on topics from marketing data to our guests biggest marketing failures and successes, because it is in learning from others that the magic happens.

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Managing and Measuring Crisis Communications During the COVID-19 Pandemic

Talk Life Science Marketing Analysis

31 minutes 3 seconds

5 years ago

Managing and Measuring Crisis Communications During the COVID-19 Pandemic

These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode 'Managing and Measuring Crisis Communications During the COVID-19 Pandemic' is now available for download.

I sat down with communications and measurement guru Katie Paine, and Measurement Maven of the Year, Heather Fysh to gather top tips for both implementing and measuring crisis communications during this pandemic. For those of you who have not yet implemented a crisis comms strategy, this is chock full of tips. For those, who are more advanced and are now moving onto monitoring and evaluating your messaging and strategy, there is loads of great advice for you too. I hope this is helpful.

Please listen and let us know your thoughts. You can subscribe to the podcast and rate and review it, so that others know about this great new resource for life science marketers.