Life Science Marketing Can Be A Science

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Talk Life Science Marketing Analysis

Covalent Bonds

14 episodes

6 days ago

'Talk Life Science Marketing Analysis'. In this podcast we explore marketing and media analysis for life sciences. Touching on topics from marketing data to our guests biggest marketing failures and successes, because it is in learning from others that the magic happens.

Marketing

Business

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Marketing

Business

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Life Science Marketing Can Be A Science

Talk Life Science Marketing Analysis

34 minutes 1 second

3 years ago

Life Science Marketing Can Be A Science

We are thrilled to be back with a brand-new episode of the Talk Life Science Marketing Analysis podcast, and even more thrilled to feature my good friend Michael Allen, VP of Marketing at Metrohm, as our first guest in season 2. For this first episode back, Michael and I discuss all the ways that COVID has re-shaped marketing practices within scientific industries, the successes and failures we have encountered adapting to the new demands of the industry, and the benefits of sound data analysis and measurement while trying to determine what does and doesn’t work from a marketing perspective.