Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission

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Talk Life Science Marketing Analysis

Covalent Bonds

14 episodes

6 days ago

'Talk Life Science Marketing Analysis'. In this podcast we explore marketing and media analysis for life sciences. Touching on topics from marketing data to our guests biggest marketing failures and successes, because it is in learning from others that the magic happens.

Marketing

Business

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Marketing

Business

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Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission

Talk Life Science Marketing Analysis

30 minutes 2 seconds

2 years ago

Driving Sales with Analytical Instrumentation Marketing: The Importance of Alignment Around a Single Mission

On the latest episode of the Talk Life Sciences Marketing Analysis podcast, host Laura Browne is joined by Jeff Zonderman, the senior vice president of Bruker Applied Mass Spectrometry. Laura and Jeff are longtime friends, leading Laura to apologize in advance if the conversation becomes more informal and giggly than other episodes.