Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies

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Talk Life Science Marketing Analysis

Covalent Bonds

14 episodes

6 days ago

'Talk Life Science Marketing Analysis'. In this podcast we explore marketing and media analysis for life sciences. Touching on topics from marketing data to our guests biggest marketing failures and successes, because it is in learning from others that the magic happens.

Marketing

Business

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Marketing

Business

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Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies

Talk Life Science Marketing Analysis

36 minutes 20 seconds

2 years ago

Cracking the Code: Uniting Sales & Marketing Teams in the World of Science with Data-Driven Strategies

In the latest episode of the Talk Life Sciences podcast, host Laura Browne is joined by Andy Bertera, the Executive Director of Marketing and Sales at New England BioLabs. The long-ranging conversation touches on the intersection between marketing and science, how even data generated from failure can be useful, and the methodologies behind both accumulating and understanding customer responses. All this and more in episode 5 of the Talk Life Sciences podcast.