Thoughts on 4th gen kpop? Let's talk about it! Welcome back to "Talk Kpop to Me." Today, I'll cover 3 new songs by artists that are part of this 4th wave of Kpop. I'll also dive into a little more behind the scenes on new strategies entertainment agencies are using to market these new groups, some of the stereotypes, backlash, and pressures for 4th gen idols, and hopefully giving insight into why there is a constant need for new music, new generations. These are some of my favorite songs from more recent years that I highly recommend you all check out! Whether you're a veteran like me or a newbie to kpop, there's always something new to listen to and to learn about!