King Sidharth is an entrepreneur, product manager and a public speaker. He currently handles product and design for Headout. He runs a podcast called "Anamorphic", and he is also the author of the "64 notes" blog. Apart from this, he also runs a YouTube channel named after him, where he talks about personal branding, personal finances, product design and he frequently goes live reviewing portfolios of young and upcoming designers. In this episode, Sidharth and I talk about his journey as a designer, what's something that's very clear to him about product design that others seem to have a hard time with, how does patch work design work in the product design space, how to approach UX as a beginner to product design, how to make your good case study — way better, how to measure the quantitative and qualitative results of your hypothetical product design, how to conduct effective user interviews, how to go about user personas and about the things to keep in mind for freelance product designers. In the Make The Logo Bigger section of this episode, Sidharth talks about how non-designers give out opinions about certain products confusing their experience with expertise and how people need to be more curious to understand why certain design decisions have been made and the data that backs it up. Stay till the end to hear the story of how Sidharth came up with his infamous Instagram username, "King Sidharth" and how it stuck on!