When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage s...
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When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage s...
The Importance of Editing and Fact-Checking Your AI Content
Talk Copy to Me | Content + Copywriting Podcast
30 minutes
1 month ago
The Importance of Editing and Fact-Checking Your AI Content
Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish? The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience. In this ep...
Talk Copy to Me | Content + Copywriting Podcast
When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place. But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage s...
