Live from Ecomm Forum Sean Callihan Discusses Commerce's Evolution and AI-Powered Data Optimization

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Talk Commerce

Brent W. Peterson

388 episodes

3 days ago

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com

All content for Talk Commerce is the property of Brent W. Peterson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Technology

Business,

Entrepreneurship

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Live from Ecomm Forum Sean Callihan Discusses Commerce's Evolution and AI-Powered Data Optimization

Talk Commerce

15 minutes

1 week ago

Live from Ecomm Forum Sean Callihan Discusses Commerce's Evolution and AI-Powered Data Optimization

Guest: Sean Callihan, Partner Manager at Commerce

Recording Location: E-commerce Forum, Minneapolis

Episode Timestamps

[00:00 - 01:51] Introduction and Commerce Rebrand

Sean's background: 6 years at Commerce, 6 years in agencies
Why BigCommerce became Commerce
Three-product strategy: BigCommerce, Feedonomics, Makeswift

[01:51 - 03:51] Commerce Product Portfolio

Feedonomics: Platform-agnostic feed management and data optimization
Makeswift: Low-code, no-code page builder demonstration
How products work together or independently

[03:51 - 06:04] B2B Strategy and Market Position

B2B Edition as a company pillar
Investment in B2B product development and go-to-market teams
Dedicated B2C and B2B teams serving different markets

[06:04 - 08:10] Open SaaS Platform Advantages

Integration with legacy systems without rip-and-replace
Importance for B2B distributors and manufacturers
Extensibility and ecosystem approach

[08:10 - 12:07] AI and Agentic Commerce

Feedonomics as a data platform advantage
Partnerships with OpenAI and Perplexity
AI data readiness for merchant discovery
Product data enrichment from multiple sources

[12:07 - 13:55] Makeswift Integration Roadmap

Replacing native BigCommerce page builder
Benefits for marketers and developers
Low-code, no-code functionality

[13:55 - 15:01] E-commerce Forum Experience

Four years attending in person, plus virtual
Inclusive Midwest ecosystem approach
Value of partner and merchant connections

Key Topics: Commerce rebrand, B2B ecommerce, AI readiness, data optimization, Feedonomics, Makeswift, open SaaS, product discovery