Ready to improve your Elevator Pitch? Your elevator pitch is an asset that can optimize high-stakes conversations. Learn a dynamic 3-point framework that will help you confidently engage with critical stakeholders, ensuring you make a positive, memorable impact.
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TRANSCRIPT
How to Elevate Your Elevator Pitch: A 3-Step Framework for Authentic Communication
“Can You Help Me With My Elevator Pitch?”
Recently, one of my long-time executive communication coaching clients sent me an urgent message: “Can you help me with my elevator pitch?”
He had a high-stakes meeting coming up and wanted that perfect, polished paragraph—something he could memorize and deliver on cue.
My response?
No. (Yes, you heard that right.)
Of course, I helped him prepare for his meeting, and yes, he knocked it out of the park. But I didn’t give him a scripted elevator pitch. Instead, I coached him using a proven 3-step framework that works in any high-stakes conversation.
And now, I’m sharing that framework with you.
Welcome to the Talk About Talk Podcast, Episode 186: Elevate Your Elevator Pitch. (See what I did there?)
In this episode, we’ll explore how to communicate effectively in high-pressure situations, whether you’re networking, pitching to an investor, or seizing a spontaneous opportunity to leave a lasting impression.
Forget memorized scripts. I’ll show you how to elevate your elevator pitch using a customized, authentic approach that resonates every time.
Why Traditional Elevator Pitches Fail
If you’re reading this, chances are you’re:

* Unsure how to craft an elevator pitch
* Or, you have one—but it feels stale, robotic, or ineffective

We’ve all been told that having an elevator pitch is essential. Whether you’re growing your business, pitching clients, or aiming for a promotion, that 30-second spiel is supposed to be your golden ticket.
But a scripted elevator pitch often backfires.
Here’s why:

* It Sounds Rehearsed
People can tell when you’re on autopilot. A memorized pitch feels impersonal and insincere—especially to high-status individuals who hear these scripts all the time.
* It’s Not Customized
A one-size-fits-all pitch ignores the context and the person you’re speaking to. Effective communication should always be tailored.

So, instead of a stiff, rehearsed speech, I recommend a disciplined, authentic, and flexible framework.
The 3-Step Framework to Elevate Your Elevator Pitch
Whether you’re in a spontaneous hallway chat or a planned meeting, this framework will help you communicate with confidence and impact.
1. Make It Personal: Focus on Them
Before you say anything about yourself, shift the spotlight to the other person.
✅ Ask about their recent projects
✅ Congratulate them on a success
✅ Show genuine curiosity
For example: “I saw your team just launched an innovative campaign—congrats! What inspired it?”
This approach builds connection and shows empathy.

Pro Tip: It’s NOT all about you.
2. Be Enthusiastic: Let Your Energy Shine
Positive energy is contagious.