In this podcast, researchers Anuja Pradhan and Alev Kuruoglu from the University of Southern Denmark take a critical look at everything and anything related to our consumer society. They will be talking to researchers and students about fun things like coffee, tv and fitness cultures.
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In this podcast, researchers Anuja Pradhan and Alev Kuruoglu from the University of Southern Denmark take a critical look at everything and anything related to our consumer society. They will be talking to researchers and students about fun things like coffee, tv and fitness cultures.
We are joined by Tanvi Gupta and Rupali Kapoor from the Indian Institute of Management, Udaipur to discuss the interrelationships between food practices, nationhood, memory and brands. Tanvi and Rupali share their research on Cadbury’s Bournvita drinking chocolate and how this brand as well as product has been central to many Indian consumers’ associations of childhood. We also touch upon the postcolonial associations of certain brands and how their significations change over time.
Recommended reading: Wilk, R.R., 1999. " Real Belizean food": building local identity in the transnational caribbean. American anthropologist, 101(2), pp.244-255. Appadurai, A., 1988. How to make a national cuisine: cookbooks in contemporary India. Comparative studies in society and history, 30(1), pp.3-24. Holtzman, J.D., 2006. Food and memory. Annu. Rev. Anthropol., 35, pp.361-378. Belasco, W., 2002. Food matters: Perspectives on an emerging field. Food nations: Selling taste in consumer societies, pp.2-23.
Tales of Consumption
In this podcast, researchers Anuja Pradhan and Alev Kuruoglu from the University of Southern Denmark take a critical look at everything and anything related to our consumer society. They will be talking to researchers and students about fun things like coffee, tv and fitness cultures.
