Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer
73 episodes
4 days ago
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency.
If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space.
Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
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Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency.
If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space.
Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
Generating Business Results With Effective And Strategic Digital Content
Tales From The PROS
50 minutes
4 years ago
Generating Business Results With Effective And Strategic Digital Content
In this episode of Tales from the PROS, I talk with Kelsey Raymond, who is the Co-founder and CEO of Influence & Co., an award-winning Inc. 5000 company and one of the leading content marketing agencies. Kelsey started her entrepreneurial journey at a very young age. She has been able to bootstrap her way to building a company with over 50 full-time employees and working with Fortune 500's by helping them with their content marketing strategies and execution, generating business results. Kelsey has also been featured as a Forbes 30 Under 30 in Marketing and Advertising, an EY Entrepreneur of the Year Finalist, Columbia Business Times 20 Under 40, and SBA of Missouri's Small Business Person of the Year. In this episode, we talk in-depth about Kelsey's entrepreneurial journey, how she bootstrapped a successful content marketing agency, how to scale a company, and what she is up to these days. Don't Miss: 1. Kelsey's journey to entrepreneurship - 02:35 2. How to humanize your sales strategy - 15:45 3. Why being honest and vulnerable is important in storytelling - 39:10 Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 Topics We Discuss: 1. Kesley's inspiring story of how she got to where she is today 2. How to bootstrap a content marketing agency in a saturated space 3. Strategies and advice on how to scale a company 4. How to generate business results from effective and strategic digital content 5. The power of storytelling in today's digital content 6. The future of content marketing 7. Kelsey defines her story in "one-word." Follow Kelsey Raymond: Website: https://www.influenceandco.com/ LinkedIn: https://www.linkedin.com/in/kelseymeyer1 Twitter: http://twitter.com/Kelsey_M_Meyer Follow Me and Subscribe: https://linktr.ee/mgeorgiou22
Tales From The PROS
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency.
If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space.
Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
