Michael Georgiou: Imaginovation, CMO, Entrepreneur, Podcaster, Influencer
73 episodes
4 days ago
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency.
If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space.
Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
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Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency.
If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space.
Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
Discovering the Problems and Missing Pieces in Creative Content through Data
Tales From The PROS
47 minutes
4 years ago
Discovering the Problems and Missing Pieces in Creative Content through Data
In today's episode of Tales from the PROS, I talk with Anastasia Leng, who is the Founder and CEO of CreativeX, a technology company that aims to advance creative expression through the clarity of data. CreativeX technology is used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, and more to measure creative efficiency, consistency, and impact across all creatives worldwide. In this episode, we talk about Anastasia’s journey to entrepreneurship, her experience of building and growing a tech company, how to raise venture funding, and how to really succeed as an entrepreneur. Don't Miss: 1. Anastasia’s inspiration to build a creative tech company - 07:56 2. What is a “good” media content or creative - 19:08 3. Importance of creative quality in marketing performance - 37:21 Listen and Subscribe on iTunes: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192 Topics We Discuss: 1. Anastasia’s inspiring story of how she got to where she is today 2. Problems and missing pieces discovered in the creative world 3. What it means to scale your creative images and video at scale using data 4. What it’s like to raise venture funding and capital to scale a business 5. She explains some of CreativeX’s actionable insights and findings from the creative data collected 6. She describes her thoughts and advice on how to truly succeed as an entrepreneur 7. Anastasia talks about some of her toughest challenges in her career and how she overcame them 8. Anastasia defines her story in “one-word” Follow Anastasia Leng Website: https://www.creativex.com/ Linkedin: https://www.linkedin.com/in/aleng/ Twitter: https://twitter.com/ponystasia Follow Me and Subscribe: https://linktr.ee/mgeorgiou22
Tales From The PROS
Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency.
If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space.
Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.
