Episode #4 – Employee-Generated Content (EGC): Your People Are the New Brand Ambassadors (Oysterly)

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Talent X Tech

4 episodes

1 day ago

Talent X Tech is a podcast about the future of work — with conversations at the intersection of tech, talent, and transformation. Hosted by Sital Ruparelia, each episode explores how emerging technologies like AI, automation, quantum, and new media are reshaping leadership, careers, and the way we work. Season 1 features guests from Microsoft, Google, HSBC, Workday, Sompo, and more across Asia Pacific.

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Episode #4 – Employee-Generated Content (EGC): Your People Are the New Brand Ambassadors (Oysterly)

Talent X Tech

55 minutes 40 seconds

1 week ago

Episode #4 – Employee-Generated Content (EGC): Your People Are the New Brand Ambassadors (Oysterly)

What if your most powerful brand influencers aren’t outside your company — but already working in it?

In this episode of Talent X Tech, our host, I sit down with Melissa Laurie, CEO of Oysterly Media, to explore how Employee-Generated Content (EGC) is transforming employer branding and redefining trust in an AI-enabled world.

As short-form video explodes across social platforms, audiences are turning away from polished corporate content and toward authentic human stories. Melissa explains how User-Generated Content (UGC) and Influencer Marketing have evolved - and why Employee-Generated Content is the next big wave shaping how brands connect, hire, and inspire.

In this episode, you’ll learn:

* Why Employee-Generated Content (EGC) is redefining employer branding in the age of AI

* How leading brands like PwC, Cisco, and Hilton Hotels use EGC to build credibility and culture

* The difference between UGC, Influencer Marketing, and EGC

* How to get started: ideation, training, and the “3 Es” - Education, Emotion, Entertainment

* What metrics matter - reach, engagement, and trust signals

* Practical advice for leaders and creators navigating the future of social media

🎙️ About the Guest

Melissa Laurie is a keynote speaker and the CEO of Oysterly Media, one of Asia’s fastest-growing social video agencies. The firm helps brands like Hilton, UPS, 3M, and Microsoft humanise their content through diverse, unfiltered storytelling.

Chapters

(0:00) Introductions & Building Oysterly Media

(7:03) User-Generated Content (UGC) & Authentic Storytelling

(10:16) Influencer Marketing & Long-Term Partnerships

(12:33) Employee-Generated Content (EGC)

(14:32) Companies Leading in EGC

(16:12) Benefits of EGC on Employer Branding

(21:57) The How - Strategy & Steps for EGC

(34:28) Handling Employee Fear & Resistance to EGC

(38:42) EGC Return on Investment & Metrics to Track

(42:32) Melissa’s Favourite EGC Videos & Campaigns

(47:30) Melissa’s Upcoming Book on Employee-Generated Content

(49:20) Career Advice for Those Passionate About Social Media

(50:52) Big-Picture Social Media Trends

(52:10) How AI Will Impact Social Media

👉 Hit Subscribe for more episodes and short clips exploring the intersection of Talent, Tech, and Transformation.

#EmployeeGeneratedContent #EmployerBranding #UserGeneratedContent #InfluencerMarketing #AuthenticStorytelling #FutureOfWork #AIandWork #BrandTrust #Leadership #TalentAttraction #SocialMediaStrategy #TalentXTech #FutureofWork