Marketing in recruitment isn’t just about making things look good. It’s about driving real business results.

But what happens when you’re a one-person marketing team managing multiple brands, juggling content, data, tech, and strategy all at once?

In this episode of Talent Matters, we sit down with Gemma Garcia Gamble, Marketing Manager at Murray McIntosh, to talk about the realities of being a full-stack marketer in recruitment.

From balancing strategy with execution to proving marketing’s value in a sales-driven industry, Gemma shares how she keeps things running, the tech and tactics that actually work, and why recruitment agencies need to stop treating marketing as an afterthought.

What to expect in this episode:

• The biggest challenges of being a solo marketer in recruitment
• Why one-off marketing efforts don’t work and what to do instead
• How to track the right data (without drowning in vanity metrics)
• The role of content and partnerships in recruitment marketing
• AI, tech stacks, and how to make marketing more efficient

If you’re a marketer in the recruitment space, or just want to understand how marketing can actually drive revenue, this episode is for you.

// ABOUT GEMMA GARCIA GAMBLE

Gemma Garcia Gamble is the Marketing Manager at Murray McIntosh, leading marketing across four specialist brands. A full-stack marketer with experience in SaaS, recruitment, and manufacturing, she specialises in data-driven, tech-focused marketing that aligns with business goals and drives results.

// ABOUT WAVE

⁠Wave⁠ is the candidate attraction solution for recruitment agencies. Source high-calibre candidates faster and hassle-free. Build and grow a high-performing recruitment website. Buy and manage your job board contracts with ease.