The Impact of Voice-enabled Shopping, One-result Searches, & Photo-recognition On Businesses and Digital Marketers Alike
This week’s installment of Digital Buzz features Lance & Anthony covering all things voice-enabled shopping, Google’s one-result search initial trial, and the future of Google Lens: the photo-recognition search tool.
Google Shopping Actions & Voice-enabled Shopping (00:12 – 07:45)
Lance and Anthony springboard from Google’s latest Shopping Actions feature into the development, implementation, audience, and usability of similar voice-enabled shopping platforms.
00:12 – How Google Shopping Actions works
01:12 – Lance dispels initial confusion surrounding Google Shopping Actions (it’s a PPC feature!)
01:36 – Beta testing phase: who is participating and their results (Target, 1-800 Flowers and others)
03:06 – The way “How-to”, “Where to”, and similar queries influenced the development of search queries
03:38 – Curiosity about voice search transitioning into the retail space
04:08 – The “frictionless” experience and voice shopping
05:40 – Voice shopping 10 years from now vs. today
06:50 – Demand and who should be excited about voice-enabled shopping
Google’s One-result Search Trial (07:46 – 11:21)
For better or worse, Google is always testing things. We support these initiatives because trial and error is the only way to move forward. In this segment, the guys discuss what happened during Google’s latest experiment: One-result search.
08:20 – Why Time Magazine took a hit
08:40 – Lexical semantics and other early bugs
10:30 – The critical role of intent in this and similar developments
Google Lens & Photo Recognition (11:22 – 16:41)
Very few people realize that Google Images is the second-most popular search engine. In fact, it generates more search volume every day than Bing, Yahoo, and others. In this segment, the guys discuss Google’s photo recognition beta testing and how it will benefit business (especially small businesses) in the very near future.
11:22 – How Anthony became interested in photo recognition search technology
12:00 – Rollout and availability
12:17 – Why it’s important
12:55 – How photo recognition searches work
13:36 – Where photo recognition technology is headed
14:35 – Google Images is #2 and how great this technology’s potential actually is
16:10 – Take a look for the photo recognition app if you have an iOS or an iPhone!
See you Next Time!
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The Impact of Voice-enabled Shopping, One-result Searches, & Photo-recognition On Businesses and Digital Marketers Alike
This week’s installment of Digital Buzz features Lance & Anthony covering all things voice-enabled shopping, Google’s one-result search initial trial, and the future of Google Lens: the photo-recognition search tool.
Google Shopping Actions & Voice-enabled Shopping (00:12 – 07:45)
Lance and Anthony springboard from Google’s latest Shopping Actions feature into the development, implementation, audience, and usability of similar voice-enabled shopping platforms.
00:12 – How Google Shopping Actions works
01:12 – Lance dispels initial confusion surrounding Google Shopping Actions (it’s a PPC feature!)
01:36 – Beta testing phase: who is participating and their results (Target, 1-800 Flowers and others)
03:06 – The way “How-to”, “Where to”, and similar queries influenced the development of search queries
03:38 – Curiosity about voice search transitioning into the retail space
04:08 – The “frictionless” experience and voice shopping
05:40 – Voice shopping 10 years from now vs. today
06:50 – Demand and who should be excited about voice-enabled shopping
Google’s One-result Search Trial (07:46 – 11:21)
For better or worse, Google is always testing things. We support these initiatives because trial and error is the only way to move forward. In this segment, the guys discuss what happened during Google’s latest experiment: One-result search.
08:20 – Why Time Magazine took a hit
08:40 – Lexical semantics and other early bugs
10:30 – The critical role of intent in this and similar developments
Google Lens & Photo Recognition (11:22 – 16:41)
Very few people realize that Google Images is the second-most popular search engine. In fact, it generates more search volume every day than Bing, Yahoo, and others. In this segment, the guys discuss Google’s photo recognition beta testing and how it will benefit business (especially small businesses) in the very near future.
11:22 – How Anthony became interested in photo recognition search technology
12:00 – Rollout and availability
12:17 – Why it’s important
12:55 – How photo recognition searches work
13:36 – Where photo recognition technology is headed
14:35 – Google Images is #2 and how great this technology’s potential actually is
16:10 – Take a look for the photo recognition app if you have an iOS or an iPhone!
See you Next Time!
Whiteboard Session: Rankings (And Why They Don’t Matter as a Metric)
Taking CTRL! The IT & Digital Marketing Podcast
7 minutes 54 seconds
7 years ago
Whiteboard Session: Rankings (And Why They Don’t Matter as a Metric)
Lance and Anthony are talking about why rankings don’t matter as a metric during this week’s whiteboard session. There are a ton of factors that determine what actually gets served up and for who. Here are a couple of examples that break it down!
Whiteboard Session: Rankings (00:00 - 07:50)
00:15 - (1) Personalization plays a role in what gets served up to you in rankings (Factors: (1) intent, (2) demographic, (3) search history)
00:52 - What you’ve searched for in the past can determine results in future searches (Ex: Electric car - Tesla, Toyota)
02:35 - (2) Device (Mobile, Desktop) How what device your searching on can determine different results (Ex: Philly bars)
04:12 - Google uses your device to help find what you’re intending to do
04:34 - (3)Location (One of Anthony’s favorite examples!) Where you are determines what you’ll see in search results
05:40 - Lance ties the three factors together, letting you know how Google decides what to show you when
06:42 - Anthony describes how all the factors work together to serve up different results and why it’s impossible to put numbers on certain queries
07:00 - Next week, Lance and Anthony will discuss metrics and KPIs that actually matter
Tune in next week to hear the guys breakdown metrics and KPIs that actually matter and why you should make your site the most relevant for your demographic.
Taking CTRL! The IT & Digital Marketing Podcast
The Impact of Voice-enabled Shopping, One-result Searches, & Photo-recognition On Businesses and Digital Marketers Alike
This week’s installment of Digital Buzz features Lance & Anthony covering all things voice-enabled shopping, Google’s one-result search initial trial, and the future of Google Lens: the photo-recognition search tool.
Google Shopping Actions & Voice-enabled Shopping (00:12 – 07:45)
Lance and Anthony springboard from Google’s latest Shopping Actions feature into the development, implementation, audience, and usability of similar voice-enabled shopping platforms.
00:12 – How Google Shopping Actions works
01:12 – Lance dispels initial confusion surrounding Google Shopping Actions (it’s a PPC feature!)
01:36 – Beta testing phase: who is participating and their results (Target, 1-800 Flowers and others)
03:06 – The way “How-to”, “Where to”, and similar queries influenced the development of search queries
03:38 – Curiosity about voice search transitioning into the retail space
04:08 – The “frictionless” experience and voice shopping
05:40 – Voice shopping 10 years from now vs. today
06:50 – Demand and who should be excited about voice-enabled shopping
Google’s One-result Search Trial (07:46 – 11:21)
For better or worse, Google is always testing things. We support these initiatives because trial and error is the only way to move forward. In this segment, the guys discuss what happened during Google’s latest experiment: One-result search.
08:20 – Why Time Magazine took a hit
08:40 – Lexical semantics and other early bugs
10:30 – The critical role of intent in this and similar developments
Google Lens & Photo Recognition (11:22 – 16:41)
Very few people realize that Google Images is the second-most popular search engine. In fact, it generates more search volume every day than Bing, Yahoo, and others. In this segment, the guys discuss Google’s photo recognition beta testing and how it will benefit business (especially small businesses) in the very near future.
11:22 – How Anthony became interested in photo recognition search technology
12:00 – Rollout and availability
12:17 – Why it’s important
12:55 – How photo recognition searches work
13:36 – Where photo recognition technology is headed
14:35 – Google Images is #2 and how great this technology’s potential actually is
16:10 – Take a look for the photo recognition app if you have an iOS or an iPhone!
See you Next Time!
