Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
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Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
Taking a Stand: Point of View Marketing
26 minutes
4 years ago
Taking a Stand for Small E-Commerce Businesses with Daniel J. Murphy, VP of Marketing at Privy
For the last 18 months at Privy, Daniel has been working with his team to hone their positioning onto a specific target audience. Now, all teams in the company are built around the mission to help small e-commerce businesses that want to go from 0 to 1 million in sales. As a larger company, it’s not easy shifting positioning and having to say “no” to certain customers that don’t fit the bill. Luckily for us, Daniel is here to tell us how he tackled the challenge and how it's helped Privy stand out from the competition.
Taking a Stand: Point of View Marketing
Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
