Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
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Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
Taking a Stand for New Age Collaboration with Paul D'Arcy, Chief Marketing Officer at Miro
Taking a Stand: Point of View Marketing
16 minutes
4 years ago
Taking a Stand for New Age Collaboration with Paul D'Arcy, Chief Marketing Officer at Miro
Collaboration received a jolt with the move to remote work. As a result, Miro has gained over 13 million users since Paul joined as their CMO last year. Now they have their eyes set on connecting with people more deeply than a list of features, focusing instead on the personal experience and fostering community. One way they’re doing so is through Miroverse, where users can turn the work they’re proud of into a template for others to use. Tune into this episode to hear how else they’re staying ahead of the competition as collaboration continues to become more equal, more collective, and more distributed.
Taking a Stand: Point of View Marketing
Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
