Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
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Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
Taking a Stand Against the Old Ways of Working with Victoria Chin, Group Product Marketing Lead at Asana
Taking a Stand: Point of View Marketing
19 minutes
4 years ago
Taking a Stand Against the Old Ways of Working with Victoria Chin, Group Product Marketing Lead at Asana
On average, the typical enterprise worker switches between 10 tools 25 times a day. That’s 250 switches per day! As the world went remote, the leaders at Asana said enough with the chaos. Whether it’s at the organizational, team, or individual level, their tool now lets you collaborate and track your work all on one integrated platform. Today, Victoria is here to break down how their 3 pillar model has helped them beat out the competition and how they use their own product to stay on track.
Taking a Stand: Point of View Marketing
Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.
