When Brex was founded three years ago, they catered to venture-backed tech startups. Now they’re the all-in-one finance solution for every business, whether it involves spending, saving, or bookkeeping. As they’ve grown and their customer base has evolved, so has their messaging. As their Director of Product Marketing, Aliza is here to share how they’ve kept up with their changing customer base and what channels are working best for conveying their value to the right people.