Vivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal.

How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?)

The answer is loyalty.

And the proof comes from an unlikely source: The Godfather.

In this episode of The Godfather Podcast, we look at the theme of "loyalty," and what it means not only in The Godfather, but also in business today.  I'll explain why "Loyalty is the New Currency," and how you can build a "wall of friendship" just like Don Vito Corleone.

We'll also look at some of the best and most repeated quotes from The Godfather!

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Lou Bortone is a writer, producer and speaker who keeps his friends close and his enemies closer. Lou is also a ghostwriter, author, and Consigliere to some of the best and brightest minds in digital marketing.

Lou’s brushes with fame include getting drum lessons from Doors drummer John Densmore, and standing up to “Sonny Corleone” when he refused to re-write a promo script for James Caan while working at E! Entertainment Television.