Sample Video Clip from Lou Bortone's Keynote: Loyalty is the New Currency-Leadership Lessons of The Godfather.  

Here’s what Loyalty is the New Currency is about, and how it relates to business:

Vivendi recently reported that a whopping 77% of brands could disappear tomorrow and no one would care. Customer disloyalty is the new normal.

How can you and your business gain and retain new clients, customers, and even employees in this uncertain, post-pandemic world? (Without using fear and intimidation like the Mafia?)

The answer is loyalty.

And the proof comes from an unlikely source: The Godfather.

Using stories from my own upbringing in the "mob's backyard," along with memorable examples from The Godfather novel and movies, I'll show you how loyalty is the new currency, and how you can use lessons from The Godfather and the Mafia's "Code of Honor" to create fiercely loyal customers and employees who “can’t refuse” your offers!