The podcast where we explore the essence of customer experience, creativity, and company culture through stories from some of today’s most accomplished professionals. Join hosts Nathan Bennett and Mari Yamaguchi as they explore how great leaders think, learn from their failures, and how they inspire others to succeed. Spanning across multiple industries, our guests include the CEO of an International Airport, the Director of a bustling contact center, female leaders in technology, experts in sales and marketing and many more. If you’re hungry for insightful, compelling, and often hilarious stories from all walks of business life, then we invite you to sit back, relax, and take a moment with us.
About Genesys
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 11,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
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The podcast where we explore the essence of customer experience, creativity, and company culture through stories from some of today’s most accomplished professionals. Join hosts Nathan Bennett and Mari Yamaguchi as they explore how great leaders think, learn from their failures, and how they inspire others to succeed. Spanning across multiple industries, our guests include the CEO of an International Airport, the Director of a bustling contact center, female leaders in technology, experts in sales and marketing and many more. If you’re hungry for insightful, compelling, and often hilarious stories from all walks of business life, then we invite you to sit back, relax, and take a moment with us.
About Genesys
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 11,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
S2 Ep.12 Beautiful wounds – The art of war and marketing
Take a Moment
44 minutes 15 seconds
5 years ago
S2 Ep.12 Beautiful wounds – The art of war and marketing
If you want to become the Chief Marketing Officer of a leading tech company, you can follow these three easy steps. First, become a trained medic in the Dutch Army. Second, earn a degree in International Law specializing in the Law of War. Finally, build a diverse team of marketers with crazy ideas and empower them to create great things.
Genesy CMO, Merijn te Booij, joins hosts Mari Yamaguchi and Nathan Bennett to share stories from the trenches of his career in tech and how his military service prepared him to lead a global marketing team through a massive rebranding effort. Merijn also shares his thoughts on what it takes to become an effective CMO as well as lessons we can all learn from his children. This is a conversation you don’t want to miss, so take a moment with us.
Take a Moment
The podcast where we explore the essence of customer experience, creativity, and company culture through stories from some of today’s most accomplished professionals. Join hosts Nathan Bennett and Mari Yamaguchi as they explore how great leaders think, learn from their failures, and how they inspire others to succeed. Spanning across multiple industries, our guests include the CEO of an International Airport, the Director of a bustling contact center, female leaders in technology, experts in sales and marketing and many more. If you’re hungry for insightful, compelling, and often hilarious stories from all walks of business life, then we invite you to sit back, relax, and take a moment with us.
About Genesys
Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 11,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.
