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Tailored Talks #9: The Power of Experiential Retail
Tailored Talks with OMJ
43 minutes 47 seconds
5 months ago
Tailored Talks #9: The Power of Experiential Retail
The Future of Experiential Retail: Why It Matters in 2025 | Tailored Talks
Welcome back to Tailored Talks with Brad and Will! In this episode, we dive into why experiential retail will be crucial for survival in 2025. We discuss how small businesses can lead in creating unique, engaging customer experiences and why remaining adaptable is key. Explore the concept of the 'experiential retail pyramid' and how OMJ Marketing is evolving to provide ultimate customer satisfaction. Plus, hear insights on community engagement, successful and failing retail strategies, and the future impact of AI on retail.
00:51 The Importance of Experiential Retail in 2025
01:22 Wrist Check: Showcasing Vintage Watches
02:01 Evolving Retail Strategies
04:19 The Experiential Retail Pyramid
08:01 Creating a Lifestyle Brand
10:15 Challenges and Strategies for Small Businesses
11:50 Unconventional Marketing and Community Engagement
13:56 Examples of Experiential Retail
18:28 Local Small Business Highlights
22:14 Charlotte's Small Business Community
22:57 Brands That Missed the Mark
25:39 Challenges in Big Box Retail
31:27 The Power of Community in Retail
35:22 Innovative Marketing Strategies
40:44 The Purpose of the Podcast
42:55 Concluding Remarks and Future Plans