This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Amil was a co-founder of Ally & Gargano, one of the most revered agencies of the '60s and '70s, famous for its take-no-prisoners style and pioneering use of comparative advertising. I spent an afternoon with Amil recently, and this episode has excerpts from that conversation—as we touch on his career, his celebrated work, and his close yet com...
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This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Amil was a co-founder of Ally & Gargano, one of the most revered agencies of the '60s and '70s, famous for its take-no-prisoners style and pioneering use of comparative advertising. I spent an afternoon with Amil recently, and this episode has excerpts from that conversation—as we touch on his career, his celebrated work, and his close yet com...
It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris agency BETC for the French TV network Canal+. This week on Tagline, we look at the making of the hilarious and wonderfully crafted 2011 spot, which won almost every ad award under the sun—and remains a high point of comedy advertising more than a decade later.
Tagline
This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art director Amil Gargano. Now 90 years old, Amil was a co-founder of Ally & Gargano, one of the most revered agencies of the '60s and '70s, famous for its take-no-prisoners style and pioneering use of comparative advertising. I spent an afternoon with Amil recently, and this episode has excerpts from that conversation—as we touch on his career, his celebrated work, and his close yet com...
