Getting the Absolute Best Data Science Talent to Solve Marketing Problems

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TAG Data Talk

TAG Data Science & Analytics

76 episodes

5 days ago

This is TAG Data Talk where we discuss news, trends, and ideas in the world of Data Science and Analytics. TAG Data Talk is hosted by the Technology Association of Georgia's Data Science and Analytics society.

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Getting the Absolute Best Data Science Talent to Solve Marketing Problems

TAG Data Talk

18 minutes 46 seconds

1 year ago

Getting the Absolute Best Data Science Talent to Solve Marketing Problems

-Describe the marketing / data science dance - do we need data science for successful marketing? -What are the types of jobs for data scientists in marketing? -What are the key skills for a marketing data scientist? -What about other types of non-technical skills? Like domain knowledge or personal attributes? -How should data science talent vary based on Marketing context? -Describe your final piece of advice for anyone getting into the marketing data science space?