This week we dive into the iconic advertising gurus, Goodby and Silverstein from their MasterClass series. You may know them for their Superbowl commercials and unique campaigns in Got Milk, Cheetos, SEGA. They are changing the game.

• What is advertising: Art serving capitalism
  
• Wanting to be artists in a business world
  
• Trying to make advertising that doesn't look like advertising
  
• Finding a good partner that balances you out his helpful for a strong campaign and in business
  
• Got Milk no milk campaign

1. Don’t copy, steal

2. Part of your job is not to do your job

3. Run toward fire

4. Seek out Fame

5. Share the CMO’s Foxhole

• Brand has a heart, brain and soul - it’s a collection of knowledge that we all share
• How to Tell a Story in 30 seconds
• On Writing, Design and Giving Direction
• Don’t insult audience intelligence, don’t repeat over and over again
• Better to have campaign vs one-offs
• Give back by providing services to nonprofits and charities
• Inside should reflect the outside (diverse staff, partner are women, celebrate people)
• Culture is everything: Create a culture of humor and forgiveness

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Media Mentor HUB

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