If we paraphrase McLuhan, today’s medium is the algorithm: how is this universal mediator shaping us as content creators and consumers? How does it feel to be online amid different polarising forces, when consensus reality has completely broken down? Günseli Yalcinkaya, writer and researcher specialising in youth and internet culture, has been immersing herself in the insane hidden pits of the internet to shed light on central tendencies and viral phenomena – from homogenised beauty standards imposed by filters to psyops, military e-girl influencers and heads of nation states who post memes on X – through which our online world is becoming increasingly both mid and weird.