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Tactical & Practical
Nate Lagos
74 episodes
6 days ago
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
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Marketing
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All content for Tactical & Practical is the property of Nate Lagos and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Show more...
Marketing
Education,
Business,
Careers,
How To
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Trickle Down Tactics
Tactical & Practical
12 minutes
1 month ago
Trickle Down Tactics
None of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands. You should take inspiration from them, but then run those tactics through the FILTER of your brand, your budget, your bandwidth, your skillset, and your customer base, before applying those tactics. In this episode of Tactical & Practical, I talk about how we've taken inspiration from Ridge's creator strategy with MKBHD, Portland Leather Goods' Meta ad creative strategy, and how we've used similes & metaphors like great songwriters to improve our direct response copywriting. Go to Intelligems.io to start split testing high impact areas of your website and making your ad dollars more efficient! *before any of you say trickle down economics don't work so you hate this episode, shut up. Idk what trickle down economics are but I've made good money doing this^ and trickle down tactics was a catchy name for this episode. Stop being a dork.
Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.