Do you ever feel like leadership isn't listening to the marketing team? I've been there More often than not, I actually think it's the marketer's fault. We need to do a better job of: - communicating problems that we foresee on the horizon, even if they're not impacting us today - Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the overall biz in the future) - Being persistent about getting these problems addressed, and not forgotten I've got a great relationship with the founders of OG, and I've had rocky relationships with previous CEOs/Founders I've worked for, but in both scenarios, I could have and should be better about this^ I hope this episode helps, it's advice I still need to take myself. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for PROFIT GROWTH. Unlock more top and bottom line dollars by split testing on your shopify store today! Go to Intelligems.io and let 'em know I sent you!