Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
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Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
Countdown to Black Friday: 112 Days
I'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it.
First up, I wanted to talk about scaling your influencer program ahead of Q4. Done well, influencer should be the highest return on ad spend you see in your business, but it's also one of the hardest channels to scale, which is why you need to start NOW if you haven't already.
The buyer pool explodes in November & December, so I think most brands can invest in bigger & broader influencers than they might feel comfortable with for most of the year, but now is the time to go big.
Listen here in full, or anywhere you listen to pods, brought to you by @Intelligems
Tactical & Practical
Giving you highly actionable marketing advice from someone who's been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.
