In this podcast, Dr Jesse gets to spend some time with Dr. Angus Pyke, who's a marketing expert,  he shares with him strategies to specifically set yourself up as an employer of choice when it comes to associate docs. This is a big problem for a lot of practices out there.   Key Takeaways: Building a Brand: Dr. Pyke emphasizes the importance of building a brand around the group of practices while supporting individual chiropractors to brand themselves. This approach attracts new patients and positions chiropractors as authorities in their communities. Attracting Associates: Establishing the practice as an employer of choice requires a strategic marketing and sales approach focused on attraction, conversion, and retention. Attracting and nurturing leads, whether they are potential associates or patients, is essential for success. Marketing and Sales Sequences: Understanding the attraction, nurture, and conversion process is crucial. Dr. Pyke discusses the importance of attracting leads, nurturing them, and eventually converting them into patients or associates. Selective Hiring: Having a steady stream of leads allows for selective hiring of associates. Without enough leads, practices may struggle to attract qualified candidates, leading to non-competitive hiring processes and potential challenges in maintaining a strong team. ----more---- Free Resources:Free Download: How To Track Key Stats In Your PracticeFree Chiro Community - Join HereWork with Dr Jesse Middleton: Advance Your Career With Aligned Chiro