Meet Christine Elbakht
Christine spent 20 years in corporate working for some of the world's top luxury brands in Australia and Dubai.
After spending 3 years in Dubai she decided it was time to come home. Knowing her time was up in the corporate world and decided to chase her dreams of opening her own business.
She had worked in hospitality as a teenager and wanted to combine her love for brands business and hospitality.
Being a lover of all things peanut butter she opened the world first dedicated peanut butter bar.
Her initial concept was to create a dessert bar that focused on offering peanut butter desserts free from refined sugars and preservatives as well as gluten free and vegan options, that didn’t make you feel guilty after eating desserts.
Although she received attention from nearly every major media outlet around the world including a video that was viewed over 30 million times, the sales started to drop, as things got worse people told her that she gave it a shot but it was time to give up and go back to her corporate career
Christine knew she had something special and refused to give up, she engaged a consultant to help her re brand the business, changed the concept and in 2019 Peanut butter bar 2.0 was born.
I was blown away by Christine’s story.
Her Resilience, drive and passion for hospitality and building a brand she hopes to take world wide one day is so inspiring.