Ever launched a CX transformation with a big bang, only to watch it… fizzle out? You're not alone. It’s that “painfully familiar scenario”: the kickoff is energizing, but six months later, everyone reverts to old behaviors, and your big initiative quietly fades into the background. It’s one of the most frustrating realities in CX. But why does it happen? And how do you finally make change stick? In this episode of Table Stakes, our Course Director Michel Stevens sits down with the man who literally wrote the book on it. Alain Thys, author of "The Transformation Code," challenges the "industrial age habits" and "outdated training methods" that sabotage lasting transformation. In this episode, you’ll get the playbook for real buy-in: The 3-Part Formula: Alain reveals his simple but powerful "Transformation Code" (Story x Resonance x Flow) that separates initiatives that fly from those that fade. Compliance vs. Invitation: Learn why most top-down change is just a "compliance story" (destined to fail) and how to create an "invitation" that people want to accept. Find Your "Hell Yeah": Why doesn't your "great story" get traction? You're probably missing "Resonance." Alain explains how to find what your audience actually cares about. Kaizen vs. Kakushin: Are you doing the right thing or just getting better at the wrong thing? Learn when to evolve (Kaizen) and when you need to "break the mold" (Kakushin). A 3-Step Action Plan: Get actionable advice for tomorrow if your CX project is losing momentum. If you're tired of change initiatives that don't change a thing, this episode is for you. Stop the battle for buy-in and start creating the conditions for real, sustainable transformation. Pull up a chair. Join the conversation. If you want to read Alain's book, head down to https://amzn.to/3Lmtk41