Episode one of three going deep into theory we look at the OG of public speaking Aristotle.

Aristotle broke speaking down into three "modes of persuasion"

Ethos, Pathos and Logos. In this episode we explore Ethos. 

Ethos is the sum total of how the audience perceives the speaker. It is fluid and made up of several components including your similarity to the audience, expertise, authority and trustworthiness.