In today’s episode of Systematic Magic, we dive into one of Disney’s most powerful but overlooked strategies: hidden details. From once-a-year Hidden Mickeys to pirate skeletons locked in an eternal chess match, Disney weaves storytelling magic into the smallest of moments. But here’s the real secret: these details aren’t just for show. They’re designed to captivate a very special audience—the 1% who notice. And those superfans? They’re worth their weight in gold.

Tune in as Vance Morris breaks down why hidden details matter, how they create word-of-mouth marketing that no budget can buy, and how you can use this strategy in your own business. Whether it’s adding unexpected touches, creating Easter eggs, or building stories within stories, you’ll walk away with actionable tips to create a richer experience for your customers—just like Disney.

What You’ll Learn in This Episode:

• The role hidden details play in creating a deeper customer experience.
• Examples of Disney’s hidden details, like the once-a-year Hidden Mickey and the stalemated pirate skeletons in Pirates of the Caribbean.
• Why focusing on the 1% of superfans who notice these details can amplify your business.
• How to apply Disney’s strategy to your own business with surprise touches, Easter eggs, and storytelling.

Key Takeaways:

• Hidden details aren’t about being seen by everyone—they’re about delighting the few who notice.
• Those superfans create a ripple effect, driving word-of-mouth marketing.
• You can implement this in your business with small, thoughtful touches that turn customers into advocates.

Actionable Tips:

1. Add a surprise freebie or handwritten thank-you note to your customer’s next order.
2. Hide a special offer or discount somewhere on your website or in your email campaigns.
3. Share behind-the-scenes stories or fun facts about your business that give customers something new to discover.

Memorable Quote: "It’s not about everyone seeing every detail. It’s about those who do—and the ripple effect they create. The 1% who ‘get it’ become your superfans, and they’ll tell the world about it."

Resources Mentioned:

• Want to learn more about creating unforgettable customer experiences? Check out Vance Morris’s site www.DeliverServiceNow.com for more tips and strategies.

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