Martin Lucas is an award winning strategist & problem solver who has modeled the Why of human behaviours: how to leverage that data and use it to drive science-based growth for marketing and advertising. Martin has just completed a three year study to decode the human algorithm in order to understand how we make decisions, what drives our emotions, bias, behaviours, habits and which science, psychology, philosophy and math you can use to model those insights to create positive change. His career has been a mix of award-winning Enterprise Sales, Marketing & Product Management leadership alongside the Entrepreneurship of creating three businesses and publishing three books. In this episode we discuss the importance of emotional intelligence, the Alan Watts quote…"You can't address the thought until you address the thinker", the future of humanity, social media and its affects, And much more.. Please enjoy this conversation.