Having worked for almost 20 years at Sesac, where his last job was as SVP Strategic Development / Distribution & Research Operations; for 2 years as Executive Director of the PMA, and already more than 7 years as EVP, IP and Business Development at SourceAudio, it is difficult to find a guest with more diverse and deep-rooted experience.

In this episode of Synchronized! Ferry van Beek and Simon Webb talk with Hunter Williams about the state of our industry. From PRO’s to new business models, from simply being a distribution platform to becoming a generator of new income sources, there is no stone left unturned.

The production music industry doesn’t just face challenges, there are plenty of opportunities too!